Conor McGregor has seen it all in his 10-year spell with the UFC, rising from the ranks of a two-weight champion in the Cage Warriors promotion to replicate that feat on the sport’s biggest stage and participating in a handful of the most-watched combat sports events in history. With his success in the cage came bountiful ventures into other fields: his whiskey business, Proper No. Twelve, is perhaps most notable.

McGregor has frequently been named by publications such as Forbes as being one of the best-paid athletes in the world — with the financial publication listing the Dubliner as the single sportsperson who earned the most cash between May 2020 and May 2021.